Sephora’s first Northern Ireland store to land in Belfast at Victoria Square

Sephora UK is making beauty history with the announcement of its first store in Northern Ireland, opening in Belfast at Victoria Square Shopping Centre in 2026. This landmark debut marks Sephora UK’s arrival, bringing its world-famous beauty playground to the heart of Northern Ireland’s capital, making this Sephora’s 13th store in the United Kingdom.

The opening of Belfast Victoria Square is the next step in Sephora UK’s mission to bring prestige beauty to new regions and key retail destinations. The announcement follows a busy year of store openings in 2025, of which by the end of the year, the retailer will have opened five new stores including Liverpool ONE, Sheffield Meadowhall, Manchester Arndale, Cardiff St David’s, and Oxford Westgate. This milestone reflects Sephora’s commitment to bringing its iconic lineup of beloved brands to more customers, building deeper connections with communities, and making Sephora’s iconic beauty retail experience more accessible than ever before.

Why Belfast, Why Now?

Belfast is a city where history, nature and creativity collide. From its world-famous Titanic heritage to its thriving arts scene, buzzing pubs, and proximity to natural wonders like the Giant’s Causeway and the Mourne Mountains. Known for its warmth and resilience, the city has become a hub for modern innovation making it the perfect home for Sephora’s next adventure.

At Sephora, inclusivity and belonging is at the brand’s core, and the Belfast store will continue to champion self-expression, celebrate local beauty lovers, and create an open space where everyone is welcome, from long-time fans to those discovering Sephora for the very first time.

Sarah Boyd, Managing Director of Sephora UK, said:

“We are so excited to announce that our first opening for 2026 will be another first for Sephora UK, our first store in Northern Ireland in Belfast’s Victoria Square. We’re truly committed to living up to our name of Sephora UK by bringing our beauty playgrounds to all corners of the nation. Belfast is a city filled with important history, areas of outstanding natural beauty and we cannot wait to become a part of the local community.”

Russell Banham, UK Head at Commerz Real Asset Manager of Victoria Square, said: "Sephora signing at Victoria Square is a milestone moment for both the centre and the city. It is a powerful endorsement of the strength and appeal of Victoria Square as Belfast’s number one retail destination. Securing such a global beauty powerhouse underscores our commitment to meeting evolving consumer demand for premium, experiential retail and the central role we play in the region's retail landscape.”

ALL YOUR MOST LOVED BRANDS AND ‘ONLY AT SEPHORA’ FAVOURITES

The Belfast location will join the rest of Sephora UK in offering local beauty enthusiasts an extensive range of world-renowned products, from cult favourites to indie icons, including Sephora’s own namesake range, Sephora Collection. Customers can shop exclusive ‘Only At Sephora’ brands such as Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28 alongside other TikTok-viral sensations lighting up the ‘Hot on Social’ table like Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro and Kosas.

Sephora is more than just a place to shop, it’s about helping everyone look and feel their best. With a range of services from personalised beauty consultations that are now redeemable, gift wrap services, and engraving, there is plenty to discover in the world of Sephora. Don’t forget to continue shopping via the Sephora UK app and sign up to their MySephora loyalty program, a VIP scheme that rewards passion for beauty. Earn points for every purchase both in-store and online, that can be exchanged for exclusive products, surprise gifts, and even invites to special events all which can be tracked on their app. Plus, members get early access to new products, birthday treats, and seasonal offers that will make Sephora shoppers feel extra special all year long.