By Adam Evans
The PSNI says it's investigating a social media post after a controversial tweet from a Sinn Fein MP.
The clip which went online on the 42nd anniversary of the atrocity showed Barry McElduff with a loaf of Kingsmill bread on his head.
The West Tyrone MP says he "hadn't realised there was any possible link" and he's apologised "unreservedly for the hurt the post has caused".
Victims and survivors group, South East Fermanagh Foundation has said "this action is beyond words and can't in any form be explained away as 'unfortunate coincidence'".
Listen below to the reaction from UUP Councillor, David Taylor.
Superintendent Emma Bond said: “Police have received a number of reports of a post on a social media platform, made by a local public representative. Enquiries are ongoing.”
— PSNI (@PoliceServiceNI) January 6, 2018
Full Statement from Sinn Fein MP Barry McElduff:
"I deleted a video post from my Twitter account this morning.
"When I posted the video I had not realised or imagined for a second that there was any possible link between the brand name of the bread and the Kingsmill anniversary.
"It was never my intention to hurt or cause offence to anyone and in particular to victims of the conflict who have suffered so grievously.
"I apologise unreservedly for the hurt and pain this post has caused."
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