Ballymena's 'Lost Teddy', a Christmas 2015 advertising hit across the world, is returning.
The heartwarming story of a lost bear searching Ballymena for the wee girl he was made for - went viral.
And the bear's image will now be splashed on buses across the North East in new pre-Christmas ads.
Ballymena's Business Improvement District commissioned them after winning £25 000 worth of free ads.
BID manager, Allison Moore, spoke to Q Radio's Roger Donnelly:
CLICK BELOW NOW TO HEAR ROGER'S CHAT WITH ALLISON:
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