260 factory jobs saved in Magherafelt bakery deal

By Adam Evans

A bakery in Magherafelt has been sold saving 260 factory jobs.

Financial problems had left McErlain's on the brink of collapse.

The firm, whose clients include Tesco and Marks and Spencer has been bought by the Chief Exec of Tayto in Northern Ireland, Paul Allen.

It also produces the Genesis Craft range.

Mr Allen said: "This is a private investment by me and my family. The McErlain family have built a great business, with excellent products which have national markets. I’m hoping that in my non-executive role with the company, I will be able to use my experience in the industry to help guide the growth of both the Genesis Crafty brand and the overall business.

"I’m delighted that the jobs at the factory have been secured and that Brian McErlain will be staying on as MD. I see this as a very sound business with great potential. We have been working closely with Danske Bank and John McMahon’s legal team at Keystone Law and their support and expertise has been invaluable. I’m now looking forward to seeing the company return to substantial, managed, successful growth and further investment in the future.”

MD Brian McErlain, added that: "This is obviously a time of mixed emotions; sadness that it is now a different family who own the business but hope for the future and the growth of the Genesis Crafty brand.

"Paul Allen’s ability is very well respected in the business community, not just in Northern Ireland but further afield and I believe that his involvement will be a real benefit to the company.

"I’d like to pay tribute to all our staff, customers and suppliers, who have been through some difficult times with us and whose support we have really appreciated."